Posted about how productive you are yet? Caught up on all the tea? Reached more than 10,000 followers by now? - No? Huh! Could there be something more important than numbers? Is a time-out what could fuel your success and creativity? Let’s talk about the pressure of social media and how to survive it as an artist.
If you’re anything like me, social media is a big part of my daily routine. It allows me to stay connected with my network of friends and other creatives while I showcase my work. There are quite a few downsides to this though. Social media can be a great source of inspiration, but it can also be overwhelming as an artist. Oftentimes, it makes me compare myself to other artists, question my art or stress about numbers. There’s just so much information, and it feels like you’re trying to understand and keep up with everything at once.
As we spend majority of our day communicating, it can be hard to be creative. One post here, another story there, some emails, a few LinkedIn requests and that’s just the tip of the iceberg. When you take into account all the tools and technologies we use and how in-built they are into our daily lives, our creativity and imagination take a back seat and we become inefficient at pursuing it.
Especially during the pandemic when opportunities are limited, it’s easy to think you're missing out just by looking at others. Irony is, by being immersed into numbers and mapping out your feed, you actually ARE missing out. Your emotional energy is chasing the wrong things, and you’re neither living your life nor moving forward with your business.
To quote U2, we all have “A Question in our Hearts:” “Is It Too Much to Ask?” In short, the answer is “Yes”. Putting all your energy into this one thing is a trap.
Seriously though, spending time off of social media is crucial, period. It’s very crucial to focus on actions that actually have the biggest effect on you and your business. “Instagram is not real life” also applies to the fact that most clients and gigs wait for you off of socials, in THEIR inbox. I know people who have 800 followers but shot major campaigns for Nike and others with 2,000 followers who worked with the most known faces in the modelling industry. And it feelsstupid to write this out but yes, some even have no social media at all and are successful in their field. "Duh" you might say but me writing and you reading this, I think we can both use the reminder.
So, if being present on social media has been more of a burden than an advantage for you, it might be time to clock out.That might sound scary at first but let’s look at this for a second. I unintentionally took a 3 month break from socials and let me tell you, I surprised myself. During those months I was able to fully distance myself from any influences andview my art and my business from a distance. That way I was able to pinpoint who I really wanted to work with and what I could offer, that makes me stand out. My creative motivation was through the roof and I finally hat time to definemy services and ideal client - which meant that from then onwards everything I put my energy into was something that would actually both benefit and fulfil me.
So, imagine freeing yourself from all these influences that currently distract you and might even make you feel self-conscious about your art. You'd finally have the time to try new techniques, find your niche, define your dream client, update your professional portfolio aka website or to get one to start with. No matter what you end up doing with this time, I'm sure you'll surprise yourself, too! Because fro